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The Wall Street Publication > Blog > Markets > AT&T leans on bundled plans to beat estimates for subscriber additions
Markets

AT&T leans on bundled plans to beat estimates for subscriber additions

Editorial Board Published April 23, 2025
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AT&T leans on bundled plans to beat estimates for subscriber additions
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Pacer ETFs Distributors President Sean O’Hara discusses how President Donald Trump’s tariffs are impacting markets on ‘Mornings with Maria.’

AT&T beat Wall Avenue estimates for wi-fi subscriber additions within the first quarter on Wednesday, pushed by regular demand for its plans that bundled high-speed fiber companies and 5G cell choices.

The U.S. wi-fi provider’s give attention to bundling to fend off intense competitors in a saturating market and aggressive trade-in gives helped it acquire 324,000 web month-to-month bill-paying wi-fi telephone subscribers.

That in contrast with FactSet estimates of 258,300 additions for the quarter.

The U.S. wi-fi provider’s give attention to bundling to fend off intense competitors in a saturating market and aggressive trade-in gives helped it acquire 324,000 web month-to-month bill-paying wi-fi telephone subscribers. (Alex Tai/SOPA Pictures/LightRocket through Getty Pictures / Getty Pictures)

After flagging elevated charge of subscribers leaving its service in January, AT&T ramped up its offers with promotions for the most recent iPhones to incorporate trade-ins of fashions in any situation.

Machine upgrades have “trended higher than expected” for the reason that announcement of reciprocal tariffs in early April, AT&T CFO Pascal Desroches mentioned, including a continuation might result in a pull ahead in demand from the second half of the 12 months.

Telecom corporations usually expertise increased improve charges within the second half of the 12 months, largely aligning with the launch of latest iPhone fashions.

AT&T store

Employees and clients are seen on the gross sales flooring of an AT&T retailer in Miami, Florida. (Joe Raedle/Getty Pictures / Getty Pictures)

AT&T’s shares gave up premarket good points and traded largely flat.

Whole income rose 2% to $30.6 billion within the first quarter, in contrast with analysts’ estimate of $30.35 billion, in line with LSEG information.

Greater than 40% of AT&T clients who use fiber additionally opted for wi-fi plans, the corporate mentioned.

“We think that AT&T will continue to grow its subscribers and benefit from customers upgrading to higher-value wireless plans,” mentioned Dave Heger, senior communications companies analyst at Edward Jones.

Ticker Safety Final Change Change % T AT&T INC. 27.15 +0.20
+0.72%

The corporate has attracted subscribers with the January launch of AT&T Assure, a coverage of providing invoice credit for any disruption on its community.

AT&T additionally reaffirmed its free money move and adjusted revenue forecasts for the 12 months and mentioned it deliberate to start share repurchases within the second quarter.

Rival Verizon on Tuesday posted increased subscriber losses within the first quarter, damage by a fallout of current worth hikes and better industry-wide promotions. T-Cellular is scheduled to report on Thursday after markets shut.

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