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British automaker Aston Martin launched a multiyear partnership with Tom Holland’s non-alcoholic beer model.
With the partnership, Holland’s model, Bero, will change into a outstanding function throughout core parts of the Aston Martin model, together with collaborative content material and international occasions. There may even be collaborative merchandise, although the businesses have not but specified what these shall be.
Bero CEO John Herman mentioned the Aston Martin model “exemplifies performance, British mastery and craftsmanship” and that the corporate is searching for to “create experiences for people who seek an enriched lifestyle.”
Aston Martin launched a multiyear partnership with “Spider-Man” star Tom Holland’s non-alcoholic beer model, Bero. (Bero)
TOM HOLLAND’S BERO TAPS INTO SURGING NON-ALCOHOLIC BEER MARKET
Bero debuted in 2024 as many firms started to faucet into the non-alcoholic beer market that has been gaining traction amongst shoppers. Whereas Bero has introduced a number of partnerships since its launch, and made its means onto Goal cabinets, this marks its first main cope with an auto model.
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With the partnership, the beer model will change into a outstanding function throughout core parts of the Aston Martin model. (John Keeble/Getty Photos)
It is from the primary partnership for Aston Martin, which was based in London by Lionel Martin and Robert Bamford in 1913 and have become synonymous with the spy character James Bond. As an example, in September, Aston Martin’s Method One group, Aston Martin Aramco, teamed up with Glenfiddich to change into its official whisky associate.
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Bero is “Spider-Man” star Tom Holland’s non-alcoholic beer model. (Bero)
“The partnership was born from a shared dedication to craftsmanship, performance and the mutual pursuit of refined experiences. Just as we design cars to excite and inspire our customers, BERO is redefining the world of alcohol-free beverages to create an authentic experience for beer lovers,” mentioned Marek Reichman, Aston Martin’s chief artistic officer.
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