This website collects cookies to deliver better user experience. Cookie Policy
Accept
Sign In
The Wall Street Publication
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Reading: As Selling Luxury in China Gets Tougher, Buy American
Share
The Wall Street PublicationThe Wall Street Publication
Font ResizerAa
Search
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 The Wall Street Publication. All Rights Reserved.
The Wall Street Publication > Blog > Markets > As Selling Luxury in China Gets Tougher, Buy American
Markets

As Selling Luxury in China Gets Tougher, Buy American

Editorial Board Published October 1, 2021
Share
As Selling Luxury in China Gets Tougher, Buy American
SHARE

For years, buying European luxury stocks has been one of the best ways for investors to get exposure to free-spending Chinese shoppers. As Beijing’s clampdown on conspicuous wealth makes that trade less fashionable, there is always the option of buying American.

Contents
Newsletter Sign-upHeard on the StreetHeard Stock-Picking Leaderboard

Europe’s big listed luxury stocks are down 14% on average since Chinese President Xi Jinping made a speech in mid-August calling for more wealth redistribution and curbs on “excessive” incomes. It isn’t yet clear what this means for the luxury goods industry, but it has spooked shareholders.

Any new policies that boost the buying power of a greater number of Chinese households could actually be good for the industry in the long run. The middle classes make 70% to 80% of all luxury goods purchases in China, according to UBS estimates.

But previous crackdowns have hurt the sector in the short term. When Beijing reined in spending by Chinese government officials back in 2012 as part of an anticorruption drive, growth in sales of personal luxury goods globally slumped to 2% by 2013, one-fifth what it had been in the three years leading up to the new measures, Bain & Company data shows. Similarly, a 2016 slide in sales followed a clampdown on shadow lending that hit China’s all-important property market. Renewed efforts to curb real-estate investment, most visible in the troubles of overleveraged developer Evergrande, might have a similar effect.

Some brands are in better shape in the U.S. today, though, giving them a hedge if China slows. LVMH Moët Hennessy Louis Vuitton is particularly balanced, generating 28% of total sales from American shoppers, according to Bernstein estimates, versus 27% from the Chinese. In the second quarter of this year, the French luxury giant’s sales in the U.S. increased 31% compared with the same period of pre-pandemic 2019.

Swiss watchmaker Swatch is at the other extreme. The company relies on China’s consumers for 44% of sales, and only generates 9% from U.S. nationals. Burberry and Hermès are also more dependent on sales to the Chinese than the sector average.


Newsletter Sign-up

Heard on the Street

Agenda-setting analysis and commentary on the biggest corporate and market stories.


Shares in Prada and Gucci owner Kering have sold off the most over the past six weeks, with falls of 25% and 18% respectively. This seems a bit unfair. Granted, Prada’s makeover, which is just beginning to show results, needs demand from young Chinese consumers to persist if it is to really take hold. But booming U.S. sales at both Prada and Kering, which also owns Bottega Veneta and Yves Saint Laurent, should be reassuring.

Investors have other options if they want to skirt China. Specialist retailer Watches of Switzerland does most of its selling in the U.K. and U.S. and has no operations in Asia. And American brands Capri, Tapestry and Ralph Lauren have higher exposure to their booming domestic market than the European players do—more than 50% of sales on average.

Even after the recent slump. Europe’s luxury stocks appear expensive. They now trade at a roughly 70% premium to the MSCI index as a multiple of future earnings, down from their 100%-plus peaks in early August but above the 50% historical average, UBS notes. Until there is more certainty about how a crackdown on wealth inequality could impact luxury brands in China, U.S.-focused names offer a safer look.

Heard Stock-Picking Leaderboard

Write to Carol Ryan at [email protected]

Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

TAGGED:MarketsPAIDWall Street Publication
Share This Article
Twitter Email Copy Link Print
Previous Article Deaths Raise Safety Concerns Around Gene Therapy Deaths Raise Safety Concerns Around Gene Therapy
Next Article Pill Intended to Be Covid-19’s Tamiflu Succeeds in Key Study Pill Intended to Be Covid-19’s Tamiflu Succeeds in Key Study

Editor's Pick

New Council of Financial Advisors report finds tariffs not inflicting inflation

New Council of Financial Advisors report finds tariffs not inflicting inflation

Former Trump administration head of financial coverage Tomas Philipson discusses President Trump’s commerce talks with South Korea and Japan, present…

By Editorial Board 4 Min Read
NBA Summer time League takeaways: Warriors rookie Will Richard makes debut vs. Spurs
NBA Summer time League takeaways: Warriors rookie Will Richard makes debut vs. Spurs

Richard makes debut SAN FRANCISCO – The Warriors‘ acquisition of their three…

5 Min Read
Moriah Plath Reveals Complete Hair Loss Attributable to Alopecia
Moriah Plath Reveals Complete Hair Loss Attributable to Alopecia

Studying Time: 3 minutes Moriah Plath is clearing the air, as a…

5 Min Read

Oponion

Trump nonetheless can’t make that pesky sexual abuse case go away

Trump nonetheless can’t make that pesky sexual abuse case go away

President Donald Trump misplaced in courtroom once more on Friday.…

June 16, 2025

Summer Beauty Essentials: Your Guide To Hair Care, Makeup and Even Sunscreen

The sweltering summer months mean it’s…

June 10, 2022

Walmart says some worth will increase are doable in tariff ‘uncertainty,’ e-commerce gross sales develop

FOX Enterprise' Gerri Willis studies on…

May 15, 2025

San Jose Sharks unable to play spoiler in loss to Calgary Flames

The San Jose Sharks had one…

April 14, 2025

Love Is Blind Season 8 Star Lauren Thinks Dave Lied About His Causes For Breaking It Off

Studying Time: 3 minutes It’s that…

March 1, 2025

You Might Also Like

Copper costs hit document excessive after Trump declares 50% import tariff
Markets

Copper costs hit document excessive after Trump declares 50% import tariff

President Donald Trump introduced his administration will impose a 50% tariff on imported copper, marking a brand new ecalation in…

4 Min Read
Tesla shares slide after Musk declares new political transfer
Markets

Tesla shares slide after Musk declares new political transfer

FOX Enterprise’ Stuart Varney analyzes President Donald Trump and former DOGE head Elon Musk’s relationship after Musk’s public criticism of…

6 Min Read
Nvidia CEO sells M value of inventory as a part of deliberate sale
Markets

Nvidia CEO sells $15M value of inventory as a part of deliberate sale

Zor Capital Funding Advisory consultant Joe Fahmy discusses the technical indicators that predict inventory market momentum on Making Cash. Nvidia CEO Jensen…

3 Min Read
Ford recollects over 130,000 Lincoln Aviators because of threat of elements detaching whereas driving
Markets

Ford recollects over 130,000 Lincoln Aviators because of threat of elements detaching whereas driving

Ford is leveraging its dealership empire to revamp how company America helps charities. Ford Motor Firm is recalling greater than…

3 Min Read
The Wall Street Publication

About Us

The Wall Street Publication, a distinguished part of the Enspirers News Group, stands as a beacon of excellence in journalism. Committed to delivering unfiltered global news, we pride ourselves on our trusted coverage of Politics, Business, Technology, and more.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 The Wall Street Publication. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?