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The Wall Street Publication > Blog > Economy > Apple contemplating iPhone worth hikes this fall: report
Economy

Apple contemplating iPhone worth hikes this fall: report

Editorial Board Published May 12, 2025
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Apple contemplating iPhone worth hikes this fall: report
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The Huge Cash Present panel discusses President Donald Trumps tariff technique after Apple moved most iPhone manufacturing out of China.

Tech large Apple is reportedly weighing a plan to boost costs on new iPhones this fall with new options that may be cited as driving the upper costs, slightly than attributing steeper costs to tariff prices.

The Wall Avenue Journal reported Monday, citing folks accustomed to the matter, that Apple, which assembles most of its units in China, needs to keep away from attributing increased costs to tariffs, so it is contemplating methods to replace the units that can be utilized in justifying the value hikes.

Apple’s new iPhones are as a result of be launched this fall and are anticipated to have design and format modifications, corresponding to an ultrathin possibility, the Journal reported.

The report comes after the Trump administration blasted a report that Amazon was contemplating exhibiting the impression of tariffs on costs paid by shoppers as being a “hostile political act.” Amazon stated in response to the report that the plan from the Amazon Haul staff was “never approved and is not going to happen.”

US, CHINA ANNOUNCE REDUCED TARIFFS FOR 90 DAYS AFTER TRADE TALKS

Apple is reportedly weighing increased costs for iPhones to be launched this fall. (Justin Sullivan/Getty Pictures / Getty Pictures)

Apple CEO Tim Cook dinner moved to mitigate the impression of tariffs on the corporate’s provide chain by relocating manufacturing of iPhones destined for the American market from China to India, the place they are going to be topic to decrease tariffs when imported to the U.S. 

Cook dinner indicated that iPhones made in India are anticipated to account for almost all of the units despatched to the U.S. over the course of the second quarter.

He additionally famous that Apple anticipated present tariff insurance policies to result in $900 million in further prices on this quarter, with increased prices anticipated to proceed into the long run if tariffs aren’t rolled again.

Ticker Safety Final Change Change % AAPL APPLE INC. 198.53 +1.04
+0.53%

TRUMP USING POWER OF AMERICAN ECONOMY TO OPEN CHINA TO US EXPORTERS: LUTNICK

Nonetheless, the Journal reported that individuals accustomed to Apple’s provide chain have urged that the corporate’s manufacturing traces for its most worthwhile Professional and Professional Max fashions will proceed to be made in China as a result of the amenities in India aren’t but in a position to assist mass manufacturing on the similar scale as these in China.

FOX Enterprise reached out to Apple for remark.

Apple store logo

Apple reportedly needs to keep away from blaming tariffs for potential worth hikes. ( Faris Hadziq/SOPA Pictures/LightRocket by way of Getty Pictures / Getty Pictures)

TRUMP SAYS TARIFFS ARE INCENTIVIZING US INVESTMENT, HURTING CHINA

The Trump administration beforehand created an exemption for many tech merchandise from the president’s “reciprocal” tariff insurance policies, which coated nearly all of Apple merchandise and excluded them from the levies on Chinese language imports that rose as excessive as 145% earlier than the White Home’s latest pause on the tariffs.

Regardless of that transfer, Apple merchandise have been nonetheless topic to the 20% tariff the Trump administration imposed to punish China over its function in fentanyl smuggling.

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Below the tariff pause introduced Monday, the U.S. will decrease its tariffs on Chinese language items from 145% to 30% for 90 days, whereas China will minimize its levies from 125% to 10%.

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