Apple, Amazon Passed on LIV Golf Media Rights

LIV Golf has lured some of the world’s most famous golfers to its upstart golf league, but it is having a much more difficult time finding a major U.S. media partner to broadcast its tournaments.

Amazon Inc. and Apple have both passed on the media rights to LIV Golf, people familiar with the matter said, leaving the Saudi-backed circuit with a dwindling number of options.