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The Wall Street Publication > Blog > Economy > America’s wealthiest households driving almost half of shopper spending: Moody’s
Economy

America’s wealthiest households driving almost half of shopper spending: Moody’s

Editorial Board Published February 25, 2025
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America’s wealthiest households driving almost half of shopper spending: Moody’s
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MacroVisor co-founder Ayesha Tariq analyzes the state of U.S. family liquidity on Making Cash.

America’s wealthiest households are accounting for a rising share of shopper spending as market-driven features of their web price gasoline a wealth impact, a brand new evaluation by Moody’s Analytics finds.

The report authored by Moody’s Analytics chief economist Mark Zandi discovered that the highest 10% of U.S. households when it comes to earnings, outlined as making about $250,000 or larger, account for 49.7% of shopper spending – a file since at the very least 1989, in accordance with the evaluation.

That determine marks a big rise over the previous three a long time, when the very best 10% of revenue earners accounted for about 36% of shopper spending, Moody’s Analytics discovered. 

Zandi’s evaluation means that the expansion in U.S. gross home product (GDP) is closely reliant on the spending habits of the highest-earning Individuals. He estimated that spending by the highest 10% of earners contributed at the very least one-third of GDP.

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Moody’s Analytics discovered that the very best 10% of earners account for about half of U.S. shopper spending. (Mark Kauzlarich/Bloomberg by way of Getty Photographs / Getty Photographs)

These findings come as much less prosperous households proceed to battle with the consequences of persistent inflation, in addition to excessive rates of interest which have hit the housing market.

From Sept. 2023 to Sept. 2024, when the latest information used within the report was sourced, the very best 10% of earners elevated their spending 12% in that interval, whereas spending by each lower- and middle-income earners declined in that interval.

“Wealthier households are financially more secure and thus more able and willing to spend their income,” Zandi wrote. “That is, they save less than they would otherwise. This is consistent with our estimates of consumer spending by income group, which shows the well-to-do in the top quintile of the income distribution powering the recent growth in spending.”

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Walmart shoppers

Center and decrease revenue Individuals’ share of shopper spending declined from 2023 to 2024, the report confirmed. (Allen J. Schaben / Los Angeles Occasions by way of Getty Photographs) / Getty Photographs)

Zandi defined that the wealth impact is topic to appreciable variations based mostly on whether or not asset costs are rising or falling, which property are appreciating or depreciating in worth, in addition to the volatility in value modifications.

“A good econometrically based rule of thumb is that a sustained and broad-based appreciation in asset prices like we have been enjoying is consistent with a wealth effect of two cents,” he wrote. “That is, for every $1 increase in net worth, consumer spending ultimately increases by two cents.”

“This seems insignificant at first blush, but do the arithmetic. Last year, the wealth effect added a full percentage point to consumer spending growth and over 0.7% to GDP growth,” Zandi wrote. “An outsize approximately one-fourth of the growth in GDP last year was due to greater household wealth.”

Stock market floor

Rising inventory market valuations and better residence costs contributed to the wealth impact discovered within the Moody’s Analytics report. (Photographer: Michael Nagle/Bloomberg by way of Getty Photographs / Getty Photographs)

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Zandi warned that the wealth impact may very well be prone to reversing, writing that “given the stretched valuations and the heightened economic policy uncertainty, the risk of a significant correction in asset markets is uncomfortably high and rising, with clear implications for the economy.”

TAGGED:AmericasConsumerDrivinghouseholdsMoodysSpendingwealthiest
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