As People start to embark on their summer season holidays, a brand new journey development has folks in search of “quaint” locations.
Priceline launched its annual journey tendencies report for 2025 — and one development, “townsizing,” is giving some under-the-radar locations the limelight.
“Americans are seeking simplicity and will travel to find it,” the press launch notes. Persons are opting “for quaint, comfy respites in America’s small towns.”
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“The trend toward small towns offers different benefits for different generations,” it provides.
“While boomers are most likely to feel that small towns are more relaxing, Gen Z is ‘townsizing’ as a way to indulge in the charming, quaint moments depicted in their most comforting movies.”
People are embracing the journey development of “townsizing” by in search of quaint, small-town areas for his or her getaways. (iStock)
Gen Z is 89% extra possible than common vacationers to hunt out a trip that gives a “Nancy Meyers lifestyle,” in keeping with the report.
Locations corresponding to Previous Saybrook, Connecticut; North Wildwood, New Jersey; and Cape Cod in Massachusetts are examples of quieter cities that embody the coastal film attraction in a lot of Meyers’ motion pictures.
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The report provides that 67% of Gen Z are “more likely to see a vacation as an opportunity to live out their small-town fantasies.”
Gen Z is 89% extra possible than common vacationers to hunt out a trip that gives a “Nancy Meyers lifestyle.” (iStock)
“The New Baden/French Lick area is a perfect example of townsizing,” stated Thomasson.
“These travelers are less interested in ticking off the boxes of what everyone says they should do on vacation and instead turning to more experiential trips where they can make memories in a new and exciting location,” she added.
Thomasson says she’s seen the development turn into extremely popular with extra purchasers in search of straightforward weekend getaways.
The development is rising as folks search straightforward weekend getaways. (iStock)
“They are looking for a place they can easily drive to that has good hotel options and fun things to do. They want to go off the beaten path but not be inconvenienced,” she stated.
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Thomasson says the development additionally permits vacationers to save cash and keep away from the hassles of flying — giving folks a extra relaxed tempo for his or her trip.
