Amazon’s Thursday NFL Debut Draws 13 Million Viewers

About 13 million people watched the first “Thursday Night Football” regular-season game to be available primarily on Prime Video streaming service, according to Nielsen data.

Last week’s game, between the Los Angeles Chargers and Kansas City Chiefs, was also broadcast on local television in the markets of the two teams, and was available free of charge on Amazon Twitch streaming platform. Nielsen’s 13 million audience number includes these viewers, as well as people watching the game outside of their home—in sports bars, for instance—and on NFL+, the National Football League’s own streaming service.