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Some Watch Manufacturers Chase Traits. AIM Watches Chases Historical past.
In a world filled with watches preventing for consideration with louder instances, brighter bezels and flashier actions, AIM Watches has taken a totally totally different route. As a substitute of reinventing the wheel, they’re preserving aviation icons. And doing it with the type of storytelling and substance most manufacturers solely fake to have.
Born in Dubai and in-built Switzerland, AIM is based on one daring thought:
retired plane shouldn’t disappear into scrapyards. They need to fly once more — on the wrist.
That imaginative and prescient grew to become actuality with the Alpha Collection, the model’s debut mannequin unveiled on the Dubai Airshow 2025, and it hasn’t stopped turning heads since.
A Watch Made From a Actual A380 — Sure, Actually
The Alpha Collection isn’t impressed by aviation. It accommodates it.
Every watch makes use of a chunk of real plane fuselage from A6-EDA, the very first Airbus A380 superjumbo ever scrapped. The steel is precision-machined into the motion holder, which means each Alpha Collection proprietor wears a literal slice of aviation historical past — one that when crossed oceans, continents and time zones.
Solely 380 items exist, a nod to the plane that made it attainable.
No two watches are similar.
Every reveals totally different texture. Totally different patina. Totally different story.
The type of rarity collectors search for… and leap on quick.
Designed within the UAE – Inbuilt La Chaux-de-Fonds – Liked Worldwide
On the coronary heart of the model is airline pilot and founder Greg Browne, whose connection to the UAE shapes AIM’s DNA.
“The UAE has become my home. It’s given me opportunities, friendships and a life I’m grateful for every day,” he says. “The ‘Designed in the UAE’ marking is my way of paying tribute.”
From there, every watch travels to La Chaux-de-Fonds, Switzerland — the birthplace of a few of the world’s most revered watchmaking homes, together with Patek Philippe and Breitling — the place it’s hand-finished by knowledgeable artisans.
This mixture of UAE imaginative and prescient and Swiss precision offers AIM a definite identification: trendy, world and deeply private.
The Alpha Collection: Clear, Timeless, and Constructed With Function
The Alpha Collection hits that uncommon candy spot between on a regular basis luxurious and significant storytelling:
Black bezel
Sapphire crystal
Swiss automated motion
Exhibition caseback
Black leather-based strap with pink accent stitching
Individually numbered aircraft-metal motion holder
It’s understated, elegant and quietly assured.
Nothing feels pressured. Nothing feels gimmicky.
It’s the kind of watch that begins conversations with out ever attempting to.
A Personalised Reward That Really Means One thing
The Alpha Collection may be personally engraved, turning an already particular piece into an entire one-off. Birthdays, milestones, promotions, aviation anniversaries — that is the type of present that carries weight.
It’s not “another watch”.
It’s a reminiscence, an heirloom, a narrative.
No marvel demand has created a four-month ready checklist.
From Collectors to Firms — AIM’s Story Retains Rising
The thrill didn’t cease with non-public consumers. At this time, AIM collaborates with:
Airways
Authorities aviation departments
Leasing firms
Non-public jet operators
Company aviation groups
They create customized, restricted or one-off watches constituted of plane elements.
Some items come from retired fleets. Others from historic tail numbers. Some from plane with legendary routes or sentimental worth.
AIM has primarily opened a brand new lane in horology — the place aviation historical past, sustainability and trendy luxurious meet.
AIM Watches Isn’t Simply Making Timepieces – They’re Preserving Legacies
Plane have tales.
A long time of flight hours.
Journeys throughout cultures, oceans and skies.
Thousands and thousands of passengers carried safely from one life second to the following.
Most of that historical past ends in a scrapyard.
AIM refuses to let that occur.
By remodeling retired plane steel into Swiss-made watches, they’re giving aviation icons a second life — not as machines, however as reminiscences that dwell on each day.
One watch.
One plane.
One story at a time.
Reserve Your Piece
www.aimwatches.com
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