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The Wall Street Publication > Blog > Business > Advertisers Adjust Holiday Messages to Current Realities
Business

Advertisers Adjust Holiday Messages to Current Realities

Editorial Board Published November 27, 2021
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Advertisers Adjust Holiday Messages to Current Realities
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Companies are rethinking their advertising strategies this holiday season as multiple problems, from supply-chain constraints to continued worries about Covid-19, make it harder for brands to rely on traditional festive pitches.

The holiday-season campaign of Cadillac, a unit of General Motors Co. , is usually centered on its “Season’s Best Sales Event.” This year, the car maker went with “Season’s Best” instead, because it had to skip its sales events due to a shortage of cars.

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