Iconic quick meals restaurant chain opens newest location because it eyes comeback

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Roy Rogers Eating places is reviving its model on the East Coast. 

The corporate – named after the legendary actor, singer and “King of the Cowboys” – opened a location in Cherry Hill, New Jersey, final week, marking the chain’s return to the southern New Jersey and Philadelphia markets for the reason that Nineteen Nineties. 

“We are excited to make this long-anticipated return, and Cherry Hill allows us to serve a growing, diverse community and introduce a new generation to the quality and variety that makes Roy Rogers a cut above,” Roy Rogers Eating places co-President Jim Plamondon mentioned in an announcement. 

The corporate thanked Cherry Hill “for the best welcome to the community” on Instagram following its opening and hinted that there’s “more to come.” 

ROY ROGERS’ MERCHANDISE LAUNCH AIMS TO EXPAND THE BRAND

The Maryland-based chain was based in 1968. In 1990, Marriott bought the Roy Rogers chain, which had almost 650 places, to Hardee’s for $365 million.

After the sale, Hardee’s transformed a big variety of the places to Hardee’s eating places, after which bought greater than 350 eating places a number of years later to Boston Hen, Wendy’s and McDonald’s, in accordance with its web site. 

Clients line as much as enter the car parking zone and drive-thru lane of a Roy Rogers restaurant in Cherry Hill on Wednesday, June 25, 2025. (Jim Walsh/Courier-Submit / USA TODAY NETWORK by way of Imagn Photographs)

Peter Plamondon Sr., a former Marriott government who turned a franchisee of Roy Rogers Eating places, bought his franchise to his sons, Pete Jr. and Jim, within the late Nineteen Nineties. 

By 2002, the brothers bought the Roy Rogers model from Hardee’s dad or mum firm CKE Eating places. The duo have been credited with serving to open and function a number of Roy Rogers eating places. 

ROY ROGERS’ FORMER LOS ANGELES HOME ON MARKET FOR $7.2 MILLION

The Maryland-based chain was based in 1968. (Getty / Getty Photographs)

Within the early 2000s, the restaurant idea was “rebooted” because it started its growth. 

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Thus far, there are 24 company-owned eating places and 16 franchise eating places in seven states.