I have a tendency to purchase T-shirts in bunches. Anytime I discover a shirt I actually like, I purchase no less than per week’s value. Within the period retroactively often known as “indie sleaze,” I used to be outfitted solely in American Attire 50/25/25 tees. Within the early Instagram period, I noticed an advert for Buck Mason and purchased a bunch of these. Then I made a decision I favored V-necks and switched to The Hole’s tagless Jersey shirts, which had a pleasant gentle really feel and simply the precise depth of dip.
Final summer season, I discovered my new fave at a chintzy vacationer store in Maine. It had the identify of the city, Bar Harbor, printed on a butter-hued clean from an organization known as Consolation Colours. After just a few wearings, I favored it a lot I seemed on the label to see what it was. I purchased a second and have since been slowly changing each T-shirt in my closet with shirts within the model’s varied comforting colours.
{Photograph}: Martin Cizmar
Consolation Colours Heavyweight T-Shirt 1717
Consolation Colours is not an rising model—it is owned by Gilden, which is about as attention-grabbing and attractive as being owned by Nation Crock margarine. I’m not the primary individual from a distinguished assessment web site to note that Consolation Colours is the perfect within the biz, although I imagine I’m the primary to take action with out funding Maureen Dowd and Ross Douthat for an internet site nonetheless approvingly dubbing new merchandise the “Tesla of …” in 2025.
In any case, the Consolation Colours T-shirt—particularly the standard-issue 100% cotton mannequin no. 1717—checks each field for me.
They’re boxy however not too boxy. I’ve just a few classic Hanes Beefy T’s, and Consolation Colours are way more fitted, with sleeves that cease an inch or so above the elbow as a substitute of drooping down the forearm. They give the impression of being just a little boxier than they’re due to the triple-stitched shoulders and double-stiched hemline and sleeves, which give the shirt an overbuilt feel and appear. For a middle-aged individual, it is a lower that claims you understand three Billie Eilish songs, however you are not making an attempt to decorate like her.
Consolation Colours tees are made with cotton from American farms, although it is spun up in Honduras. It is ring-spun, which provides it each softness and energy. These shirts are way more breathable than any mix, although they’re comprised of comparatively hefty 6.1-ounce cloth. That signifies that one sq. yard of that cloth weighs 6.1 ounces, making it only a tad beefier (0.1 ounces per sq. yard) than both a Hanes Beefy T or a Uniqlo Supima cotton tee. Better of all, the American cotton ages superbly. None of my half-dozen Consolation Colours shirts have shrunk, and so they’ve all softened and pale only a contact with every whirl across the washer.
