The Inexperienced Occasion’s new brand is an emoji.
The federal get together unveiled its new model, a inexperienced dot, on Tuesday on Parliament Hill, probably weeks earlier than a snap federal election.
“So it is something that is highly versatile.”
Pedneault added that he hoped the get together’s grassroots members might simply reproduce the brand.
“We want this logo to be representative. But also, we want people to feel some ownership towards it,” Pedneault informed reporters. “And there’s no better way for that to happen than making it easy for people to reproduce.”
For longtime chief Elizabeth Might, the brand centres on the get together’s core environmental ideas.
“It’s a statement around the things that really matter. Yes, a round dot — the planet … yes, a circular economy,” she mentioned.
“What have we committed ourselves to for generations as a country but a rip-and-strip economy where raw resources get shipped out?”
WATCH | Why is the Inexperienced Occasion rebranding so near an election?:
Inexperienced Occasion defends rebrand of get together brand forward of potential election
Co-leaders Elizabeth Might and Jonathan Pedneault, talking on Tuesday from Parliament Hill, mentioned the method to alter the Inexperienced Occasion’s brand has been underway for a couple of yr and a half.
Might mentioned the final time the get together rebranded was 25 years in the past. It comes after a tumultuous interval for the Greens.
The recognition of the Greens peaked in 2019, profitable three seats within the Home of Commons. With a brand new chief, Annamie Paul, the get together hoped to chart a brand new future.
Nonetheless, the ground crossing of considered one of their MPs to the Liberals, inside politics and an try to dump their chief within the lead as much as the 2021 election marked a low level for the get together.
“For me, this is a bit of wind in my sails,” mentioned the get together’s Ontario MP, Mike Morrice. “With a strong and refreshed brand, with strong leadership, this is what allows me to continue strongly advocate in my community.”
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