Whereas Apple and Amazon compete on the earth of earbuds, sensible audio system, and streaming set-top bins, the 2 expertise behemoths are partnering on the very best streaming providers. Later in October 2024, Apple TV Plus can be out there by way of Prime Video as an add-on subscription at $9.99 a month (USD).
That’s the identical value as a subscription to Apple TV Plus, however the addition to Prime Video is an enormous one. Amazon’s streaming service and software is already dwelling to a boatload of its personal content material, however the huge enchantment – and the corporate’s hope – is that it’s the one-stop store for your whole streaming wants. You possibly can already add on subscriptions for Showtime, Max, or Paramount Plus, amongst others, so Apple TV Plus is a welcome addition.
Prime Video already has subscription add-ons for greater than 100 streaming providers, so from a billing perspective, all of it occurs in a single place and in a single software. Which means that, if you happen to’re organising a brand new TV or touring, you don’t want to fret about downloading a number of apps. The large enchantment is that it’s all housed inside Prime Video, permitting you to have one vacation spot to search out the content material you need and begin streaming rapidly… no matter who’s internet hosting it.
(Picture credit score: Apple)
Within the accompanying launch, Apple’s SVP of Companies, Eddy Cue, states: “We want to make Apple TV Plus and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible.” Contemplating Prime Video and Apple TV Plus are each out there in a big space, this appears extra about comfort. For people already in Amazon’s ecosystem, it may very well be simpler to get subscribers streaming Ted Lasso, Shrinking, or The Morning Present – if you happen to’re new to Apple TV Plus, take a look at our seven high picks to start out with on Apple TV Plus right here.
Mike Hopkins, Senior Vice President and Head of Prime Video and Amazon MGM Studios stated in an announcement, “As we continue to expand our offering and make it easy for customers to personalize their streaming experience directly in one app, we are proud to welcome Apple TV Plus and its popular and critically-acclaimed shows, films and events to Prime Video.” He additionally referred to as Prime Video “a first-stop entertainment destination offering a wide selection of premium programming,” each from Amazon’s personal studios, streaming stay occasions like Thursday Evening Soccer, and from companions like Apple TV Plus – and that has us excited about the long run.
May Prime Video be making ready a bundle or tremendous bundle?
(Picture credit score: Future)
We’ve seen numerous bundles emerge on the earth of streaming providers – the ‘mega Disney bundle gives you Disney Plus, ESPN, and Hulu, while Comcast’s StreamSaver offers Netflix, Apple TV Plus, and Peacock, but it surely’s solely out there for choose of us. You possibly can even get Disney Plus and Max collectively. Suffice to say it’s a cluttered area.
However with Apple TV Plus becoming a member of Prime Video as an add-on and Amazon clearly aiming to courtroom the entire streaming providers into one place, redesigning the app to deal with letting you discover the content material you need if you need all of it whereas decreasing buffering and persevering with to harness the ability of its infrastructure and spine – a hat tip to AWS – we’ve got to marvel if a bundle, set of bundles, or perhaps a tremendous bundle is on the horizon.
Prime Video may supply a plan at doubtlessly any value – perhaps $15, $25, or $30 a month – supplying you with entry to the bigger libraries of Apple TV Plus in addition to Max, Paramount Plus, Discovery Plus, Showtime, and Stars. It won’t be that far-reaching, however think about bundling ‘Channels’ – the identify Amazon dubs its add-on streaming providers – for a compelling value, all out there in a single app that’s on all the main platforms. Fairly candy.
There isn’t any assure that’s the case, however Amazon’s Prime Video continues to be one to observe because it brings extra Channels to the desk in a transfer that appears to goal at growing comfort and decreasing confusion. Both method, it’s good to see Apple TV Plus becoming a member of Prime Video, and it ought to allow you to watch Ted Lasso, catch a Thursday Evening Soccer recreation, watch Messi on MLS Season Move, after which perhaps check out the musical present Schmigadoon!
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