When Max Cutler started making true-crime podcasts, he gave them titles that doubled as search terms: “Serial Killers,” “Cults,” “Unsolved Murders.”
“At that time, discoverability was woefully broken in the podcast space,” he said. The plain-spoken titles made it easier for resident true-crime fans to find them. “That allowed us to kind of hack our way to the top of the charts.”
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