This website collects cookies to deliver better user experience. Cookie Policy
Accept
Sign In
The Wall Street Publication
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Reading: H&R Block Sues Block, Formerly Square, for Trademark Infringement
Share
The Wall Street PublicationThe Wall Street Publication
Font ResizerAa
Search
  • Home
  • Trending
  • U.S
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
    • Markets
    • Personal Finance
  • Tech
  • Lifestyle
    • Lifestyle
    • Style
    • Arts
  • Health
  • Sports
  • Entertainment
Have an existing account? Sign In
Follow US
© 2024 The Wall Street Publication. All Rights Reserved.
The Wall Street Publication > Blog > Markets > H&R Block Sues Block, Formerly Square, for Trademark Infringement
Markets

H&R Block Sues Block, Formerly Square, for Trademark Infringement

Editorial Board Published December 16, 2021
Share
H&R Block Sues Block, Formerly Square, for Trademark Infringement
SHARE

H&R Block Inc. HRB -0.62% is suing Block Inc., SQ -4.56% the financial-technology company formerly known as Square Inc., for trademark infringement.

The tax-prep company believes Block’s recent name change will confuse customers and harm its brand. It wants Block to stop using the name and a logo it sees as “nearly identical” to its own, according to a complaint filed in federal court Thursday. (H&R Block’s logo is a green square; Block’s Cash App sports a green square with rounded corners and a white dollar sign).

“The goodwill that Block has so carefully created and nurtured over the past six decades is now under attack by a Silicon Valley fintech company,” attorneys for H&R Block said in the complaint.


Newsletter Sign-up

Markets

A pre-markets primer packed with news, trends and ideas. Plus, up-to-the-minute market data.


Block, H&R Block said, is a “relatively new Silicon Valley business” that “does not have the kind of history or reputation for trust and reliability that [H&R] Block has enjoyed for more than 65 years.”

Block didn’t immediately respond to a request for comment.

Square changed its name to Block earlier this month, saying the moniker better represents its various business lines. It also alludes to Chief Executive Jack Dorsey’s interest in blockchain, the technology that underpins cryptocurrency. Square’s merchant-payment service, known for its signature white card readers, will continue to be known as Square. The company’s ticker symbol will remain SQ.

The rebranding, coupled with overlapping business lines, could cause customers to mistake one brand for the other, H&R Block said. Both companies offer or plan to offer tax-filing services and loans, among other financial offerings. Block agreed to buy Intuit’s tax-prep business last year and plans to deliver tax returns via Cash App.

Henry and Richard Bloch founded the tax-prep firm in the 1950s. The brothers chose to end the company’s name with a “k” because their last name was often mispronounced.

H&R Block owns U.S. trademark registrations for “H&R Block,” “Blockworks,” “Block Advisors” and other related names. It doesn’t have a trademark registered for “Block” but believes its established use of the name provides certain trademark rights. H&R Block owns a trademark registration for its green square logo.

Courts determine trademark infringement cases by weighing factors including the level of similarity between products or services and the likelihood that the companies will expand into each other’s business areas.

Write to Orla McCaffrey at [email protected]

Copyright ©2021 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Appeared in the December 17, 2021, print edition as ‘H&R Block Sues Block Over Name.’

Contents
Newsletter Sign-upMarkets
TAGGED:MarketsPAIDWall Street Publication
Share This Article
Twitter Email Copy Link Print
Previous Article Hong Kong Tech Conference Postponed by Pandemic Restrictions Hong Kong Tech Conference Postponed by Pandemic Restrictions
Next Article Bank of England Raises Interest Rates to Battle Inflation Bank of England Raises Interest Rates to Battle Inflation

Editor's Pick

New Council of Financial Advisors report finds tariffs not inflicting inflation

New Council of Financial Advisors report finds tariffs not inflicting inflation

Former Trump administration head of financial coverage Tomas Philipson discusses President Trump’s commerce talks with South Korea and Japan, present…

By Editorial Board 4 Min Read
NBA Summer time League takeaways: Warriors rookie Will Richard makes debut vs. Spurs
NBA Summer time League takeaways: Warriors rookie Will Richard makes debut vs. Spurs

Richard makes debut SAN FRANCISCO – The Warriors‘ acquisition of their three…

5 Min Read
Moriah Plath Reveals Complete Hair Loss Attributable to Alopecia
Moriah Plath Reveals Complete Hair Loss Attributable to Alopecia

Studying Time: 3 minutes Moriah Plath is clearing the air, as a…

5 Min Read

Oponion

Martin Sorrell’s Comeback Plan: Take Down WPP and Other Giants

Martin Sorrell’s Comeback Plan: Take Down WPP and Other Giants

LONDON— Martin Sorrell built WPP WPP 1.08% PLC into the…

February 1, 2022

Airlines Cancel Some Flights Ahead of U.S. 5G Wireless Launch

Two of the biggest U.S. wireless…

January 19, 2022

Automobile affordability considerations gained’t go away anytime quickly, knowledge reveals

The price of proudly owning a…

September 16, 2024

12 Cool Hairstyles For Males That Have Stood The Check Of Time | Fashion

We independently consider all really helpful…

October 17, 2024

Letters: Gaetz report | Local weather positive factors | Political literacy | Conventional courtesies | RFK Jr.

Public has the rightto see Gaetz…

November 20, 2024

You Might Also Like

Copper costs hit document excessive after Trump declares 50% import tariff
Markets

Copper costs hit document excessive after Trump declares 50% import tariff

President Donald Trump introduced his administration will impose a 50% tariff on imported copper, marking a brand new ecalation in…

4 Min Read
Tesla shares slide after Musk declares new political transfer
Markets

Tesla shares slide after Musk declares new political transfer

FOX Enterprise’ Stuart Varney analyzes President Donald Trump and former DOGE head Elon Musk’s relationship after Musk’s public criticism of…

6 Min Read
Nvidia CEO sells M value of inventory as a part of deliberate sale
Markets

Nvidia CEO sells $15M value of inventory as a part of deliberate sale

Zor Capital Funding Advisory consultant Joe Fahmy discusses the technical indicators that predict inventory market momentum on Making Cash. Nvidia CEO Jensen…

3 Min Read
Ford recollects over 130,000 Lincoln Aviators because of threat of elements detaching whereas driving
Markets

Ford recollects over 130,000 Lincoln Aviators because of threat of elements detaching whereas driving

Ford is leveraging its dealership empire to revamp how company America helps charities. Ford Motor Firm is recalling greater than…

3 Min Read
The Wall Street Publication

About Us

The Wall Street Publication, a distinguished part of the Enspirers News Group, stands as a beacon of excellence in journalism. Committed to delivering unfiltered global news, we pride ourselves on our trusted coverage of Politics, Business, Technology, and more.

Company

  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • WP Creative Group
  • Accessibility Statement

Contact

  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability

Term of Use

  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices

© 2024 The Wall Street Publication. All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?