Instacart President to Depart After Short Stint at Company

Instacart’s Ms. Simo said in a statement that the company is grateful to Ms. Everson for her contributions and that her departure was a mutual decision. Ms. Everson started at Instacart in early September.

Ms. Everson’s planned departure was earlier reported by CNBC, and comes after chief revenue officer Seth Dallaire left in October.

The company said it wouldn’t replace Ms. Everson at this time, and declined to comment further.

Ms. Simo wrote Friday in a memo to staff that the company’s current leadership team can take on more roles, and that there was a “mismatch” between Instacart’s priorities and what Ms. Everson was looking for. Ms. Simo wrote that Ms. Everson’s departure gives the company an opportunity to make organizational changes that will put it in a better position.

Chief Operating Officer Asha Sharma’s role will expand, according to the memo, which was reviewed by The Wall Street Journal. Ms. Sharma, who also joined from Facebook, will now oversee product, marketing, operations and other teams. Chris Rogers, vice president of global retail, will lead partnerships with grocery chains and report to Ms. Simo.

Ryan Mayward, who leads Instacart’s advertising team, will now report to Chief Financial Officer Nick Giovanni. Instacacart’s legal, people and technology teams will report to Ms. Simo, according to the memo.

Ms. Everson wrote in a Facebook post Friday that she is taking time off while she thinks about her next steps, as she turns 50 on Friday. Ms. Everson said that she and Ms. Simo agreed that her departure was the best decision for Instacart and for her personally.

“I cannot wait to watch and cheer on the journey and success of the team,” Ms. Everson wrote.

San Francisco-based Instacart’s business boomed last year as people ordered more groceries online and avoided shopping in person, because of the pandemic.

Grocery delivery remains expensive to operate, however, and the company has been looking for ways to offset costs by expanding its advertising business.

The company, which has said it plans to go public and currently has a valuation of $39 billion, also is broadening its grocery operations. Instacart has been expanding into 30-minute delivery with retailers such as Kroger Co. and Publix Super Markets Inc. The company has recently acquired a maker of automated shopping carts and a catering software company, looking to build out a range of services that Instacart has said will help supermarkets better compete against e-commerce giants such as Amazon.com Inc.

Instacart in July said that it would start building fulfillment centers for supermarkets over the next 12 months, in partnership with technology company Get Fabric Inc. The warehouses will be in or near grocery stores, with capacity for 10,000 to 50,000 items, according to Instacart.

In such fulfillment centers, the company will use robots to pull items from warehouses and have Instacart’s workers pack and deliver orders. Instacart currently deploys shoppers who grab products from grocery stores and drop them off at people’s homes.

Ms. Everson spent more than 10 years at Facebook, overseeing relationships with advertisers. She started as president at Instacart with the role of leading the company’s retail, advertising and business-development teams, among others. She was one of several high-profile hires from Facebook, along with Ms. Simo and Ms. Sharma.

Ms. Simo previously led the social-media giant’s mobile and products teams, and had served on Instacart’s board before taking over as CEO. Ms. Sharma led Facebook’s communications features such as Messenger.

Write to Jaewon Kang at [email protected]