President Donald Trump has lengthy made clear that empathy isn’t his sturdy go well with. From reducing meals support to blocking well being care subsidies, he has repeatedly compelled People to wrestle when it fits his agenda.
Now he’s at it once more—this time proposing a conceit challenge that would price taxpayers as much as $2 billion.
Protection Secretary Pete Hegseth
Simply swapping out signage and letterhead might price roughly $1 billion, sources instructed NBC. However one of many largest bills would come from rewriting code and rebranding the division’s digital infrastructure—updating software program throughout categorized and unclassified networks, inner communications, and public-facing web sites.
Although Congress would want to approve the change, Trump’s Pentagon seems to be transferring ahead regardless.
“The Department of War is aggressively implementing the name change directed by President Trump,” Pentagon spokesperson Sean Parnell instructed NBC, calling it “a nod to our proud heritage.” He additionally blamed “the Democrat shutdown” for delaying price estimates.
The timing is putting. Trump has spent months railing towards so-called wasteful spending and blocking payments that may hold hundreds of thousands fed, however he’s able to pour billions into a conceit rebrand that nobody requested for. It’s a well-known sample: intestine social applications, bulk up the Pentagon, and promote all of it as patriotism.
Protection Secretary Pete Hegseth has championed the hassle, saying it displays a renewed give attention to “lethality” and a “warrior ethos.”
In the meantime, throughout Trump’s Veterans Day speech at Arlington Nationwide Cemetery, he solid the transfer as a symbolic restoration.

An aerial view of the Pentagon.
“We are restoring the pride and the winning spirit of the United States military,” he mentioned. “The Department of War better conveys the message that we fight to win.”
Trump first floated the thought in September, signing an govt order authorizing Hegseth to make use of the “Secretary of War” title and “Department of War” branding. However an official renaming nonetheless requires congressional approval, which thus far hasn’t occurred.
Republican Sens. Rick Scott of Florida and Mike Lee of Utah, together with GOP Rep. Greg Steube of Florida, have launched payments to formalize the change.
“Restoring the name to Department of War reflects our true purpose: to dominate wars, not merely respond,” Scott mentioned in an announcement.
However not all Republicans are on board. Sen. Rand Paul of Kentucky mentioned that the plan is “glorifying war” and vowed to oppose any funding for it.
Associated | Main navy chief bails on Hegseth’s chaotic Pentagon
Democrats have been brazenly dismissive of the rebrand.
Sen. Tim Kaine of Virginia known as the proposal “cosplay,” in keeping with NBC. And in September, 10 Democratic senators requested the Congressional Finances Workplace to element the prices of the rebrand, criticizing it as “wasteful and hypocritical.”
“It appears to prioritize political theater over responsible governance, while diverting resources from core national security functions,” the senators wrote.
This newest stunt proves that Trump’s “legacy” is extra about branding than protection. Spending billions on stationery and web sites gained’t make the nation safer—nevertheless it would possibly make Trump look more durable.
And for him, that’s the entire level.