Unlikely partnership between streaming big and international beer model might point out the way forward for promoting

A brand new landmark partnership between film and tv streaming big Netflix and the world’s largest beer producer AB InBev is betting on “cheers” in the lounge.

“Streaming is becoming a big social occasion,” Marcondes defined to Fox. “People get together to watch the shows, to watch this series, and this is a big beer occasion.”

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“We see people scheduling to get together to watch the next episode of their favorite shows or even with people in different homes in different households to say, let’s watch together though we’re apart that episode in three, two, one now so that they can have that collective experience,” Marcondes added. “This is just part of culture now.”

Netflix introduced a partnership with international beer producer Ab InBev on Monday. (Mario Tama/Getty Pictures / Getty Pictures)

Marcondes additionally defined how they plan to supply promotions for Netflix subscriptions, commerce activations and themed packaging for various exhibits. 

Ticker Safety Final Change Change % BUD ANHEUSER-BUSCH INBEV 59.36 +0.78
+1.33%
NFLX NETFLIX INC. 1,226.97 +19.19
+1.59%

In flip, Netflix will incorporate AB InBev merchandise into exhibits themselves, with season two of “The Gentlemen” that includes actors and actresses consuming Stella Artois all through the sequence.

Corona, certainly one of AB InBev’s merchandise, will likely be included in among the model promotion as a part of the partnership.  (Kevin Carter/Getty Pictures / Getty Pictures)

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“The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can, and a great partnership can make that even better,” Netflix chief advertising officer Marian Lee stated in a press release. “We are super excited about creating attention-grabbing campaigns with AB InBev that are just as unique, fun, and creative as the shows and movies they support.”

AB InBev, headquartered in Belgium, is behind manufacturers like Corona, Stella Arois, and Budweiser and controls roughly 25% of the international beer market. 

As for Netflix, stories point out that they’ve greater than roughly 300 million paid subscribers.

AB InBev is betting on beer drinkers pouring a glass at residence in new streaming partnership (REUTERS/Herwig Prammer / Reuters Photographs)

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“This partnership is powerful because our brands are naturally part of those social moments,” Marcondes famous to Fox. 

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“Be it in the social occasions, beer occasions being portrayed in the shows, be it in the music and sports events that they will stream live where our brands are naturally part of,” Marcondes added.