Travel Apps Are Betting That Paying You Will Win Your Business

Would you check a travel app almost every day, even if you only traveled a few times a year? What if the app paid you to do so?

Some travel providers are looking to answer those questions as they try to build customer loyalty and stand out from the dizzying number of options for booking trips online. App-based online travel agency Hopper and the Oyo hotel chain are adding games and other features. Some companies are even compensating users for opening their apps when they’re not in trip-planning mode.