Space-tourism companies, flying-taxi startups and pizza-related cryptocurrencies are among the unlikely ventures to have recently reached public markets. Now it is the turn of electric guitars.
This month, American guitar maker Gibson said it would use Rally, a site specializing in collectibles, to issue shares in prototype instruments designed in collaboration with famous players. Ownership of an EDS-1275 doubleneck model approved by Slash, of the band Guns N’ Roses, was chopped into 13,000 parts and sold for $5 apiece to 562 investors in just two hours.
