Review: Apple’s Basic iPad Gets Face-Lift, Price Hike

At first, Apple tablet was called, simply, iPad. The family grew to include iPad Mini, iPad Air and iPad Pro, but there continued to be one model just branded iPad. It became the affordable, low-frills model, the one you got your kids.

That’s why Apple’s reboot of it this year confuses me: The new iPad has a killer video-chat feature, a fancy new separately sold keyboard case and a much higher price tag than its predecessor. Who is it for?