Peloton to Sell Exercise Bikes at Dick’s Sporting Goods, Expanding Retail Push

Peloton Interactive will begin selling its exercise equipment at Dick’s Sporting Goods stores, expanding the fitness gear company’s reach into bricks-and-mortar stores amid slowing demand. 

The new partnership with Dick’s marks the first time that Peloton will sell its equipment at a physical store outside of the company’s own showrooms, Peloton said Thursday. Peloton’s original stationary bike and other products will be available at more than 100 Dick’s locations that have fitness shops and will be available for purchase on Dick’s website.