Netflix Seeks Top Dollar for Brands to Advertise on Its Service

Netflix is looking to charge brands premium prices to advertise on its coming ad-supported platform, according to some ad buyers, a sign the streaming giant is expecting strong interest from companies that have long looked to reach its audience.

Executives from Netflix and Microsoft Corp., which is supplying the technology to facilitate the placement of video ads on Netflix, met with some ad buyers last week, some of the buyers said. Netflix is seeking to charge advertisers roughly $65 for reaching 1,000 viewers, a measure known as CPM, or cost per thousand, the buyers said.