Mark Zuckerberg’s Latest Pivot Is Personal as Well as Strategic

Mark Zuckerberg’s announcement that Facebook Inc. is focusing on the metaverse and changing its name to Meta Platforms Inc. is in many ways a personal rebranding as much as a corporate one.

The co-founder has refashioned the company several times over the years—in part through notable acquisitions of Instagram, WhatsApp, and Oculus VR—and in the process has sought to establish himself as the champion and grand visionary of the next wave of the internet.