The supercharged advertising growth that some of the world’s largest technology companies reported during the pandemic is decelerating.
A round of tech earnings last week made it starkly clear that the Covid-led surge in digital advertising has begun to ease. The slowdown was caused by a confluence of events, including inflation fears, supply-chain shortages, the war in Ukraine, a gradual return to normalcy two years into the pandemic, the continued rise of TikTok and Apple Inc.’s recent privacy changes.
